I'm not sure about you, but I think sales should be something really spectacular and special- our culture has kind of conditioned us to wait for things to go on sale during the Biggest Sale of the Year (which, oddly enough, happens every weekend it seems).
Very rarely do we have a proper sale, but rather, offer a rewards card for our customers so they can choose which items they want to receive a discount on. We also like to do secret sales for those on our email list and Facebook/ Twitter followers. Sometimes we may have an unannounced, fly by the seat of your pants type promotion just because!
But, this sale is an event...
Many of the downtown merchants are participating in this sale, bringing some outstanding merchandise at yummy discounts in order to make room for some fresh spring products.
So, bring a friend (and your money!) tomorrow night and come say hello!
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